Green infusion at GreenBiz Forum

June 29, 2009 at 6:04 pm | Posted in Events | Leave a comment

Picture 035To be eco-friendly is no longer only a necessity, but also a fashion trend. Being uber-eco is a must have for every person desiring a socially responsible look. This is what is supposed to also drive the companies into having an eco-approach to corporate social responsibility programs.

The legitimacy of these programs, in an environment dominated by the thirst for obtaining a fast profit, was the leitmotiv of the forum. Dedicated to green business, the event was organized by the Biz magazine, on June, 26 at the Stirbey Domains.

Although developed under the business etiquette, the event has reunited representatives from the state sector as well as the private sector. The debate started with a discussion on business and financing opportunities, in addition to the legislative approach to the green topic.

Aside from case studies of the CSR projects of companies like Vodafone or Cosmote, also the projects of NGO’s like Copacul de hartie or ViitorPlus were the focus of the almost 100 participants.

As a representative of the RoGBC, Bogdan Draganescu held a presentation on building a green corporate culture.

The event ended with a series of presentations on finding relevant and suitable marketing and communication strategies in order to develop and maintain a sustainable brand.

By far, the most provocative speech was the one of Lucian Mandruta, who critically addressed the hypocrisy of green CSR, by framing it as another facet of “competitive altruism”.

The presentations will soon be available on

Alina Kartman –

DCD and Swegon Air Academy brought „Air” to Bucharest

June 26, 2009 at 6:44 pm | Posted in Events | Leave a comment

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„Why should one need to go outside for fresh air? Why couldn‘t indoor air be as fresh as outdoor air?“ This was the dillema John Wollett, co-author of the book „Air“, said was behind the initiative of writing a whole book on indoor ventilation.

As Swegon representatives say, the purpose of the book is to convey neutral and objective information on indoor air quality sollutions. This is one of the main reasons why the contributing authors were chosen among national and international experts, as well as among Swegon’s own specialists.

The book, currently translated into English and Swedish was launched in Bucharest last Thursday, during a DCD – Swegon Air Academy seminar that focused on energy efficiency in buildings.

Florin Dobrescu, member of the RoGBC board of directors and manager of the Certification and Training Task Groups, was one of the three guest speakers at the event. His presentation advocated for the sustainability of building green providing eloquent examples for the „fundamentally skeptical people”.

Alina Kartman –

Green business, sustainable management and green marketing at the GreenBizForum

June 22, 2009 at 2:10 pm | Posted in Events | Leave a comment
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Bogdan Draganescu will be representing the RoGBC members, as a speaker during the GreenBizForum. The event, which will take place on June 25th at the Stirbey Domains, will reunite the most important consultants and decision makers in sustainable development, green business and sustainable management in Romania.

Tourism Minister, Elena Udrea and Culture Minister, Theodor Paleologu will also attend the event. The organizers have promised a marathon of presentations, case studies and debates, in a green location, among the most appreciated consultants, business people and journalist activating in the field.

Among the speakers we can also mention John Aston, General Manager, Aston Eco Management, Lucian Mandruta, TV host and anchor, Antena 1, Antoaneta Curteanu, Deputy Manager for the Corporate Division of Unicredit Tiriac Bank, Alex Laibar, Client Relations Manager, Recolamp, Florina Serban, CSR Coordinator Cosmote, Claudia Chirilescu, General Manager Spoon, Radu Ionescu, Managing Partner, Kinecto s.a.

The issues discussed will address the most viable financing solutions, the challenges and opportunities of eco-business, green marketing strategies through new media, case studies of the most successful CSR programs, financing programs for sustaining environment related projects, the processes of sustainable business, green trends, but also the most innovative marketing and communication strategies for building a sustainable brand.

For more information and details about registration, please visit:

RoGBC members celebrated Environment Day with the UN

June 5, 2009 at 6:50 pm | Posted in Events | Leave a comment

UNDP ConferenceMembers of the RoGBC were present at the United Nations Development Programme (UNDP) conference on energy efficiency and climate change mitigation that took place on June 5th at the UN House in Bucharest.

Leaders from both state and business side of environment related institutions addressed current instruments for tackling environment problems, during the 3 hour round table discussion organized by the Romanian division of the UNDP. RoGBC member companies like Nemetschek, Somfy, Schneider Electric, Jetrun, WSP Group, Landscape Technology, Aquarius Grup, Alukoenigstahl, CEMS Technologies, Naturalpaint, Holcim, BNP Parisbas Real Estate, Cundall Engineering, Angel, Lizac & Associates demonstrated their support for green business solutions to climate change. At the same time, public authorities from the Ministry of Environment, Ministry of Foreign Affairs, Ministry of Development, UNESCO provided an insightful panorama over the state administrative context of energy efficiency issues.

Steven Borncamp, President and CEO of RoGBC highlighted the economic opportunities that arise in the perspective of climate change mitigation, by presenting several successful green building projects and taking advantage of the demonstrative power of successful real life business examples.

One especially hot topic was the “Casa Verde” Programme, officially approved two days ago. The main conclusion of this topic was that an authentic collaboration between public authorities and environment related organizations would be nothing but beneficial to sustaining the public interest.

Photos from the event (first in a series promoting the United Nations Climate Change Conference in Copenhagen, scheduled for December 2009) are available on RoGBC’s Flikr account.

Alina Kartman –

Protected: Position Paper – Introduction of Ecological Construction Materials in the Thermal rehabilitation program

June 4, 2009 at 12:57 pm | Posted in Legislative Outreach | Enter your password to view comments.
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